Maybe I'm just not so "woke" (I dislike that term) but all I can say is Why? https://www.foxbusiness.com/retail/hilfiger-embeds-smart-chips-in-new-fashion-line It sounds all so very millennial. And just stupid. Maybe I'm just dense but I usually do one of two things with a product after buying it. Use it or don't use it. What other choices are there? And what business is it of the company in how often and where I use it? They made their sale. Now leave me alone.