Because the alternatives are conservative talk shows more worried about selling me gold or silver, Bond Arms, or security programs / systems that providing content. Yes NPR content sometimes has a very clear bias, but you know what, I'm fine with that. At least with them you get actual content and can learn about new subjects and also get funny comedy shows on the weekend. We have one local guy here from 3p-7p (Austin Rhodes) which I will listen to, but the national morning / afternoon line up of crap like Rush and Beck is just terrible. They use to air the Herman Cain show in the morning hours, but they took that away in favor of that shill Beck some time ago.