I don't know if it's true or a marketing ploy, but this was in my inbox.
To our valuable customers:
The dramatic commodity price increases have resulted in ammunition prices being very volatile this year. Product delivery issues have occurred on many
popular loads, and major ammunition manufacturers are presenting us with another increase in June. We expect another increase in the fall if the price on
lead and copper continues to rise. We are sorry for any inconvenience this may cause our customers, but we have no control over what the manufacturers
charge. Please rest assured that we will continue to bring you product at the most competitive prices we can.